March 11, 2023

What makes a great beard? What makes a beard swoon-worthy and lusted after? Its length? Its color? Its style?

Dude, whether it be long or short, a great beard is defined by its condition and how it feels. After all, you’re the one who has to wear it on your face everyday, so your comfort absolutely must come first. (Plus, when your beard is soft and in great condition, it will be easier to style the way you want.)

No man wants a scratchy nest of barbed wire on his face. And no partner wants to nestle their face into a poky cactus.

So… a great beard feels soft, silky and luxurious to the touch. And with a great beard comes great grooming products, especially beard oil.

And just what is the best individual oil to soften your beard? That’s a tough question. It’s like asking who is the strongest Avenger. In a great beard oil, several different oils work together and complement each other as a team.

But if we absolutely must choose a single oil, we have one in mind.

The winner is…

🥁 Drumroll 🥁

Argan oil. It’s the Rolls Royce of oils for conditioning whiskers to be silky soft and lustrous. When you buy a beard oil, this absolutely must be the first ingredient.

To be specific: virgin argan oil, extracted from the nuts of the Moroccan Argan tree. The virgin part means the oil has been pressed and extracted from raw kernels, so it contains the highest concentration of nutrients. (Argan oil used for cooking is cold pressed, meaning roasted slightly before cooling and pressing. This kind can actually clog hair and pores.)

Argan oil is packed with Omega-6 fatty acids, antioxidants, vitamins A and E, and minerals that help moisturize, soften and protect your beard and skin. It wears light and is never greasy or gunky because it gets absorbed quickly. A soft beard never looks like you’ve just dunked it in a barrel of oil. 

Argan oil has centuries of history, revered as liquid gold for its ability to moisturize and hydrate hair and skin, smooth out frizz, reduce beard itch, prevent split ends, and banish flaking skin that caused beard dandruff.

Even if you have a new beard or a patchy beard, applying virgin argan oil daily can make whiskers appear thicker and more voluminous. It even makes training their growth direction easier as your beard brush glides through effortlessly.

Virgin argan oil is 100% the primo rejuvenating oil you need for soft, smooth, sensuous whiskers. Even the wiriest strands will bow down to its power.

How to Get Some of This Magical Elixir

The good news is you don’t need to go looking for it. We’ve got a beard oil to make your day – and beard – because its prime ingredient is virgin argan oil. (Plus it’s included in our Rugged Bros Beard Wash and Beard Balm.)

After cleansing, rub in just two or three drops of beard oil to experience the ultimate softness bestowed by argan oil’s brilliance. Massage it down to the skin and brush thoroughly with a luxurious wild boar bristle beard brush to distribute the oil thoroughly and evenly.

That’s all you need to do to reap argan oil’s benefits and keep your beard sleek and soft.

Essential vs Carrier Oils for your Beard

When you look into beard oils, you’re likely to see terms like “essential oils” and “carrier oils”. There’s a difference.

Essential oils are extracted directly from plants – i.e. their essence – but in their undiluted form can be too harsh for hair/skin and may cause irritation. Essential oils need to be diluted by carrier oils.

Argan oil is a carrier oil, meaning (in addition to its own benefits) it helps dilute essential oils and enhances how well they’re absorbed by your skin.

Essential oils include things like lavender oil, lemon oil, peppermint oil and grapefruit oil.

Carrier oils include things like argan oil, jojoba oil, avocado oil, grapeseed oil, almond oil, apricot oil and coconut oil. They’re all absolutely outstanding at keeping a beard soft and irresistibly touchable – with argan being the King. It’s a good thing they’re all in our beard oil. 😊

When you Start Growing a New Beard

A freshly sprouting beard can feel awfully prickly. You may think argan oil is for fully grown beards, but you definitely need the argan on your “virgin forest”. Softening that stubble is vital for calming irritation, rubbing and itching.

Argan oil will not make your face greasy, nor will it block your pores. It’s too lightweight and absorbable for that.

If you Grow a Long Beard…

There’s no need to be like Grizzly Adams – although you can if you like, because his beard was epic.

What we mean is, you can have a huge and rugged beard that’s also soft. As long as you have virgin argan oil dominating your beard oil, and as long as you apply the oil daily, your long whiskers can be conditioned and silky soft instead of looking like they just emerged from a sauna. Argan will also help that long beard brush easier and avoid frizz, tangles and split ends.

If you Want a Soft Beard, No Nasty Chemicals!

Always check the ingredients of a beard oil to be sure it’s free of harsh ingredients like mineral oil, silicone, phosphate, parabens and colorants. Even if argan oil is the first ingredient, the presence of any of these other nasties will undo argan’s benefits and cause dryness, coarseness, frizz, brittleness, even skin reactions and itching.

So, be discerning, my bearded legend. A soft beard is a strong, healthy beard. To make it soft and keep it soft, you must feed it the very best. 

And the very best oil to soften a beard is virgin argan oil. When combined with several other quality, naturally-sourced carrier oils, you’ll be caressing your silky face locks all day… when your significant other isn’t stroking it, that is.

Stay rugged, my friend. Soft and rugged do go together.


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