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About Us

NATURAL. EFFECTIVE. BADASS.

Our products were created to give you a noticably softer, smoother and healthier beard.


PREMIUM QUALITY

ONLY NATURAL INGREDIENTS

100% MONEY BACK

PROUDLY MADE IN THE USA

CRafted WITH RUGGED PASSION

We're like you; Rugged men with no master. We forge our path from sheer passion and determination. Unlike other companies that pump out cheap products just to make a profit, we're passionate about what goes into every ounce.

We take pride in crafting quality, nature-packed products that will keep your beard soft, healthy and lookin' like a master barber just gave you a full workup.

To us, quality and results are non-negotiable.

ONLY THE FINEST INGREDIENTS

Virgin Argan oil is jam-packed with fatty acids, antioxidants, vitamins A and E, and minerals that help moisturize, soften and protect your skin and your beard hair.

This super-oil hydrates your skin, promotes healthy hair growth, conditions whiskers to be silky soft, and supplies anti-inflammatory power to eliminate beard acne and make shaving a breeze.

If you have a patchy beard, argan oil makes follicles healthier to promote thicker hair growth, while making whiskers easy to brush and appear fuller.

Just know that virgin Argan oil is a deliberate choice and not just marketing BS. While all Argan oil comes from the nut kernels of the Argan tree in Morocco, it isn’t always exactly the same. Virgin Argan oil has been pressed and extracted from raw kernels, so it contains the highest concentration of nutrients and essential fatty acids in the right balance for your beard.

Products you'll find virgin Argan oil in: Beard Oil | Beard Balm | Mustache Wax

Jojoba oil is vital for keeping your beard stronger and thicker while topping up its moisturization levels. Pure jojoba oil contains strong concentrations of long-chain* fatty acids and vitamins A, D and E to hydrate right down to the follicles and to eliminate split ends and brittleness. It’s non-allergenic, so no worries about any skin reactions with this bad boy.

* Long-chain fatty acids have 14 or more carbon atoms in their “tails”. All fatty acids have essential building blocks of carbon and hydrogen. The long-chain ones are very common in oils that are healthy for skin as well as digestion and internal health, like nut oils, fish oils, avocado oil and of course jojoba oil.

Products you'll find jojoba oil in: Beard Oil (Unscented) | Beard Balm | Mustache Wax

Say bye-bye to beardruff, beard itch, dry and flaking skin, and brittle whiskers. These afflictions are the bane of any bearded bro’s existence and are caused by free radicals, which are simply unstable molecules produced by your body in response to attacks from food or environmental factors.

What’s the antidote to free radicals, especially in your beard and on your face? Antioxidants!

Enter Vitamin E oil as a key ingredient. Vitamin E is a major antioxidant and the oil is a vital component in repelling free radical attacks that cause dry skin and coarse, brittle beard hair. With the nourishing and conditioning power of vitamin E oil on your fingertips as you apply our products, you’ll literally give beardruff and split ends the finger.

Products you'll find vitamin E in: Beard Oil (Unscented) | Beard Balm | Mustache Wax

Sweet almond oil is the mack daddy killer of beardruff and inflammation. Two thirds of this oil is oleic acid (an Omega-9 fatty acid), which is awesome for keeping facial hair shiny, glossy and hydrated. It works through a beard with no effort at all, distributing its rich supplies of antioxidant vitamin E and conditioning potassium, zinc and proteins.

But why is it called sweet almond oil? It's a technicality, but an important one. All almonds you consume are sweet almonds. There’s another kind, called bitter almonds, but these nuts aren’t commercially available in the US. Why? Because they contain the poison hydrocyanic acid, which is a combo of hydrogen cyanide and water. Bitter almond extracts may be used in things like soap or perfume, but definitely not in beard oil. So be sure your beard oil ingredient list says sweet almond oil.

Products you'll find sweet almond oil in: Beard Oil (Unscented) | Beard Balm | Mustache Wax

REAL RESULTS, REAL REVIEWs

"Love this product, and so do the people that get close to my beard ! Great facial hydration, and it does make my beard hair feel softer! I should have bought a few bottles at the time, because my supply is getting low!"

"Just a year since I grew my beard, and finally decided to invest on my beard by purchasing this beard oil, it works perfectly, only been two days and I already feel the difference, can only imagine how good it will look going forward"

"I just purchased my 4th bottle of this stuff and it works great. Had problems with an itchy and flaky beard/face. Started using this once a day and the itchiness went away and the flakiness noticeably lessened. Good stuff. Mild scent, too."

"Best balm I've used. Have a white and gray beard. Most balms are yellow from the beeswax. Yours is white. Which doesn't yellow my curly facial locks. Great stuff!!!"

"I've used synthetic brushes before with much success, but the Beard Brush takes my grooming to another level--I actually use it more on head more than my beard, so that's just an added bonus. Invest in a good brush like this one and you won't be disappointed!"

"All of the items help keep my beard super soft, which was the one stipulation my wife had when I grew it out. Mission accomplished. Love all three items, especially the beard brush. Feels great!"